Poblenou (literally; new village) is a small pearl in Barcelona, which is often overlooked when visiting Barcelona. Poblenou has no significant highlights, but it is a wonderful neighborhood to stroll through, especially by bike. It is a mini version of the Meatpackers district in New York because it was born from roughly the same principle. Poblenou was for many years the industrial area of Barcelona. At that time it was certainly not the most pleasant place and in the years before the Olympics it was even an absolute ‘no go’. With the arrival of the adjacent Olympic village, Vila Olímpica, in 1992, it was suddenly the next neighborhood after the games that could use a facelift. Around 2000 plans started to turn Poblenou into a technological and innovative epic center of Barcelona. A new business center has been built under the name 22@.